Plextra [brand strategy + identity]
Problem:
Introduction of EMR (Electronic Medical Records) systems in orthopaedic arena created fear of change and confusion.
Process:
Create an EMR tool with and for orthopaedics, thereby reducing fear of change and eliminating confusion.
Solution:
Design of corporate identity followed the brand idea of providing a tool designed with and for orthopaedics.
BEFORE
AFTER
