Problem:

Create a cohesive portfolio that stands as my most powerful brand extension.

Process:

Follow the brand strategy process to identify attributes that differentiate me in the marketplace. Refine personal brand identification using color, typography, and design elements in both classic and unexpected ways.

Solution:

Powerful brand presentation that showcases a complete body of work, including extraordinary portfolio books.

Problem:

Stagnant and outdated online presence

Process:

Create a strategy to capitalize on content produced
in-house for a health care publication.

Solution:

Tailored Content Management System supplemented with a comprehensive organic SEO strategy.

Results after 2 months:

Visitors: 900% increase
SEO: top placement for most keywords (41% of traffic)
CTR (organic): 4% (Google average 2%)
Social Media: blog + Facebook + Twitter + Digg + Delicious (14% of traffic)

SITEMAPS (INTERNAL & EXTERNAL)

WEBSITE PAGES

BLOG

ADVERTISING

CMS development: Vela Business Solutions

Problem:

Fragmented brand identity lead to confusion, and lack of recognition among new and existing patrons.

Process:

Follow brand strategy process to identify the position of Bunker
in the minds of customers.

Solution:

Highlight the historic importance of Bunker,
both as a structural and community landmark.

BEFORE

AFTER

Problem:

Introduction of EMR (Electronic Medical Records) systems in orthopaedic arena created fear of change and confusion.

Process:

Create an EMR tool with and for orthopaedics, thereby reducing fear of change and eliminating confusion.

Solution:

Design of corporate identity followed the brand idea of providing a tool designed with and for orthopaedics.

BEFORE

AFTER

Problem:

Young gay men’s HIV infection rates are on a steep rise.

Process:

Discover the target audience motivators and identify problems with current prevention methods.

Solution:

Create an integrated advertising campaign that empowers young gay men to practice safer sex.

Problem:

Combat loosing market share due to lack of traditional advertising and limitations of word-of-mouth promotion.

Process:

Identify DMAs with high concentrations of primary, secondary,
and tertiary target audience.

Solution:

Create a comprehensive media buying strategy, and concurrent advertising campaign that established Whole Foods Market as a portal of healthy living.

Problem:

PR crisis provoked by removing a senior citizen from a Southwest flight
due to her age-related illness.

Process:

Understand habits of senior citizens and how Southwest could repair its image within this target group.

Solution:

Print advertising campaign that offers Senior LUV fares, which are heavily discounted airfares.

Problem:

Lack of awareness and understanding of (RED) as not just a charity,
but a powerful economic initiative.

Process:

Discover what (RED) really means to its target audience and make it relevant.

Solution:

Use copywriting to humanize (RED) and tell a real life story
of how we all can help.

Unveil the newly built Tampa Museum of Art (TMA).

Solution:

Position TMA as a masterpiece of Tampa’s cultural landscape.

Problem:

Loosing market share in the cable-provider landscape.

Process:

Highlight the superiority of fiber optic experience, differentiating Verizon FiOS from the competition.

Solution:

Create an advertising campaign showing no more need to watch sports at the stadiums, unless of course, you didn’t get the memo to switch to Verizon FiOS.