| curious visionary | global thinker | designer |
| persuader | definer | storyteller |
| solution explorer |
Design is in the DNA of who I am, and what I do. From brand identity and integrated advertising campaigns to creative social marketing solutions, I use design as a critical building block to achieve practical, and effective results. Please use arrows or gallery below to navigate through my portfolio.
Comprehensive online presence strategy turned
an outdated and stagnant website into a portal
of health care information.
New brand identity positioned Bunker,
coffee and wine bar, as a dominant social force
within historic Ybor in Tampa.
Design of Plextra’s corporate identity followed the brand promise of eliminating the fear of change in the orthopaedic’s EMR arena.
This integrated advertising effort capitalized on young MSM’s stimuli, empowering them to engage in safer sex.
In an effort to combat losing market share,
this fictitious media buying strategy, and concurrent advertising campaign established Whole Foods Market as
a portal of healthy living.
Advertising campaign designed to repair a fictitious PR crisis involving mistreatment of senior citizens aboard a Southwest flight.
Use powerful copywriting approach to humanize (RED), and raise awareness of its economic impact
among its target audience.